Things to Look For When Looking for an SEO specialist

Your website might appear great with many multimedia sizzle. However, if your site does not bring in traffic from targeted audience and customers, then you need the coolest guy in SEO to help you create content that will attract visitors, and thus revenue.

It is about time you look for an SEO expert or an SEO company such as

A qualified and experienced SEO specialist will review your website, ask you about your goals as well as your targeted audience, and devise a way to improve your page views and search engine rankings.

Here are top things you should look for, in an SEO specialist.

  • Years of experience

Anyone can claim to be the coolest guy in SEO, because it is easy to start and set up an SEO firm. This should not mean anything to you. There are many things that make up an experienced SEO specialist, and this takes so many years of experience.

Websites require different SEO tactics so as to succeed. An experienced SEO specialist is able to study your website and do the necessary to make sure that your website gets the traffic it deserves. A new person will only use your website as a study specimen.

  • The coolest guy in SEO should have a proper understand of all the 3 SEO levels

SEO includes three levels:

Technical – this involves the structure of your website which affects the easiness or the difficulty of search engines ability to index and crawl your content.

On-page optimization – this involves the use of components like HTML and keywords that increase traffic to your site.

Off-page optimization – this includes elements such as link building.

Do not rely on a single-dimensional SEO specialist. Your website needs someone who will handle it in all the three angles to optimize its operations.

Understand that search engines have to access all the content in your website, failure to which it will make your website useless, as far as SEO success is concerned. SEO companies need to know the technical difficulties and problems that search engines may face, and they need to address those findings to your website’s designers so that they can look for ways to minimize the problems.

  • Evidence and track record of past SEO success

Well, there are thousands of websites and blog posts that show different tactics of SEO that you can use. You should look for an SEO expert who has at least two references to talk on how the company can help them.

  • Marketing savvy

You have to know that website content needs to be written in a great way that can attract users and lead to sales. A good content should attract customers.

  • Knowledgeable

A good SEO specialist should have a well-rounded perspective as well as knowledge of all marketing at a broad level.

  • Excellent communication skills

Communication skills are an imperative factor to put in mind. A good SEO expert should have excellent communication skills. You don’t expect an SEO expert to do everything by himself. Therefore, he needs to communicate about things that need to be changed.

Finally, check out Kris Reid, CEO of Ardor Media Factory, if you want know more about SEO, go to

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